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A still from BA's TV advert as part of the ongoing 'British Original' campaign

News from British Airways

Our new TV advert, mile-high meal deals and in-flight shopping sprees  


01/05/2024
A billboard in London with a still from the new BA TV advert

BA's new TV advert 

Everywhere we go makes us everything we are

We’ve unveiled our latest TV advert as part of our ongoing ‘British Original’ campaign – a celebration of our people, customers and the nation. Directed by Emmy award winner (and Grammy nominee) Miles Jay, the ad celebrates the big and small journeys in life that help shape a person’s future. It stars our very own flight and cabin crew colleagues, plus music by renowned singer-songwriter Saint Saviour. “This film shows the beauty of flying,” says Jay, who calls it a “coming-of-age story told through the dreams of a sleeping newborn on its first flight”. Watch the short film below.

Shop and collect Avios from the comfort of the lounges

Retail junkies, rejoice: from this month, you’ll be able to splash your cash from the comfort of British Airways lounges thanks to QR shopping codes now printed on each of the tables in our Business Lounges at Heathrow T5: Galleries Club Lounge Terminal 5A (North and South), and our Galleries Club Lounge in Terminal 5B. Scan the QR code and you’ll be taken to the British Airways shopping portal, where you can reserve products for purchase and have them delivered direct to your lounge seat within minutes, where payment will be taken on hand-held card machines.

A passenger pouring a cup of Brewdog beer from High Life Café

Make savings on in-flight meal deals 

Snag bargains with High Life Café and High Life Shop

Mile-high bargains are in no short supply this month thanks to High Life Café’s new in-flight meal deal offers. Pre-order a hot or cold sandwich, a hot or cold soft drink and a sweet or savoury snack for a fixed price of £8.95. Fancy treating yourself? Add a wine, beer or cider to your sandwich and snack for just £3 more (total £11.95). Order here today.

New for spring, enjoy a selection of fresh salads by Pollen + Grace – purveyors of fresh veg, hearty grains and protein-packed pulses – as well as handmade, filling-packed hot ciabattas by Simply Lunch. What better way to start off your holiday? Exclusive to pre-order only.

And finally, thanks to High Life Shop, gift-giving has become a high-altitude sport. There is a lot to choose from, including the welcome addition of children’s gadgets and gizmos from Tonies (available on pre-order and home delivery). These include the best-selling Toniebox – a new audio system for kids that delivers soothing sounds, exciting stories and singalongs (available on home delivery only). A new fragrance range is also en route...

BA releases its 2023 BA Better World Report

Taking significant and urgent action to address aviation's impacts is critical to make our industry more sustainable in the long term. That's why we're committed to our BA Better World sustainability programme.​

When we launched BA Better World, it marked the beginning of a vision to transform our airline. We said it was our most important journey yet and that remains true today.​

We know we have more work to do. But we remain committed to tackling the causes of our environmental and social impact, to help build a more sustainable future.​

​In 2023, with the help of our customers and colleagues, we achieved some momentum on our journey.​

Read the report here.