British Airways news
New short-haul routes to four European destinations, Avios Thank you Appeal hits 305 million points and a new ‘You make us fly’ campaign welcomes customers back to the skies
‘You make us fly’ campaign launches
As travellers get set to return to the skies, British Airways has launched an advertising campaign that puts team members and guests at the heart of the story. The new ‘You make us fly’ campaign is the airline’s first TV advert since its ‘Love letter to Britain’ in 2019. The campaign features British Airways employees, all of whom volunteered to feature in it, and showcases staff proudly making their way back to work to do what they love most: caring for customers. To watch the new ad and to view behind the scenes footage, click here.
Avios Thank You Appeal hits 305 million points
Last year, Avios Group (IAG Loyalty) teamed up with British Airways to launch the Avios Thank You Appeal. The idea was to raise as many Avios as possible for frontline NHS workers to thank them for their amazing work during the Covid-19 pandemic. Millions of British Airways Executive Club Members joined the cause and donated, raising 305 million Avios to date – that’s enough to thank more than 5,090 NHS workers with 60,000 Avios points each. The second round of awarding got underway in April and finished up the distribution of the Avios Fund. To find out more about the appeal, click here.
Four new short-haul routes from Heathrow
British Airways has launched four new European routes for this summer. Destinations include the historic towns of Wrocław and Gdansk in Poland, as well as the cultural hotspots of the Latvian capital of Riga and Cluj-Napoca in Romania. From the start of July, all flights will take off from Heathrow and run throughout the summer, with Wrocław operating twice a week and Gdansk, Riga and Cluj-Napoca operating three times a week. To find out more click here.
British Airways Holidays Customer Excellence Awards recognise the best
Each year British Airways Holidays' top-reviewed hotel partners are presented with their Customer Excellence Award. This accolade is bestowed on hotels that receive a rating of at least nine out of ten from British Airways Holidays customers. British Airways Holidays has been recognising Customer Excellence since 2016 and this year, its fifth, is pleased to announce that its top four per cent of hotel partners (around 475 hotels) received this award in 2021 for the 2020 season. Catherine Onions, Head of Customer Service and Quality for British Airways Holidays, says "It’s fantastic so many of our hotels received a rating of nine out of ten and have been awarded for five consecutive years”. To find out more about the awards, click here.