Maximise your Avios with Nectar

On these gloomy winter days, you’re probably dreaming of an escape to the sun. And one way to help turn that dream into reality is of course by collecting Avios, the reward currency of the British Airways Executive Club. There are lots of ways to collect them, and they can be spent on rewards such as flights, upgrades, hotel stays, car hire and more. If you’re not already a Member of the Executive Club, now’s the time to join. Think of it as a bit like starting a holiday fund: before you know it, you’ll find you have enough Avios to pay for your next escape.

And that’s now truer than ever, because BA has partnered with Nectar, one of the biggest loyalty schemes in the UK. More than 350 brands offer Nectar points with purchases, including Sainsbury’s, and the new partnership means you can convert your Nectar points into Avios.

It’s simple to link your Nectar and Executive Club accounts, and you can even choose to convert points automatically on a weekly basis. And as an Executive Club Member, you can link your Avios account to any Nectar account within your household, family or friends.

When you shop at Sainsbury’s, you’ll be picking up points and getting bonus points on your favourite products with the Nectar app. And all those points can be converted into Avios. In the depths of winter, let your trolley help to transport you to sunnier climes as you dream of a summer getaway powered by your points. Maybe a tin of cat food will be the first step in transporting you on an African safari, to see big cats basking in the Serengeti. Or will a box of fish fingers start you on the road to a beautiful diving adventure in the Caribbean? The more points you collect, the more new stories you can begin.

Linking your Nectar Membership with your BA Executive Club Membership will accelerate your earning potential, and that’s especially true when you realise there are plenty of different ways to collect Nectar points. Other partners include eBay, Esso and Argos.

Make sure you’re a Member of both these reward schemes and make the most of your Avios. You never know where they may take you.

Collect more than points, collect stories. Visit ba.com/nectar to find out more.