About us

Welcome to bahighlife.com, the digital extension of British Airways’ editorial travel brand, High Life.

Here you’ll find a world of original content designed to inspire and guide your next adventure. Whether you’re looking for destination intel, hotel recommendations, travel tips or ways to maximise your BA experience, we’ve got everything you need to dream big and plan even bigger.

Our content is packed with expert advice and recommendations from locals around the world. Think of us as your trusted travel companion – one who knows all the best spots and the best ways to enjoy them. We’re here to ensure that you experience British Airways and its global network in a way that’s as unique as you are.

OUR CONTENT

DESTINATIONS: Uncover hidden gems and plan your next adventure with insights from local experts and our travel community.

EXPERIENCES: Get inspired for your next trip with highlights from the world’s finest locations – perfect for solo travellers, couples, friends or family fun.

HOTELS: Elevate your stays with previews of the best hotels, featuring expert recommendations from British Airways Holidays.

TRAVEL TIPS: Travel smarter with our expert advice, from packing tips to airport navigation and destination insights.

INSIDE BA: Stay updated with the latest from British Airways, including news about our products, people, partnerships and aviation innovations.

THE CLUB: Maximise your British Airways Club membership with tips on collecting and spending Avios, connecting with fellow travellers and enjoying exclusive offers.

Our content reaches five million British Airways customers each month via email. Not a subscriber yet? Sign up hereYou can also access bahighlife.com for free in British Airways airport lounges and on board via the in-flight .air Wi-Fi system.

OUR HISTORY

In 1973, British Airways’ High Life became the first ever in-flight magazine, offering readers a world of entertainment and inspiration during their flights. Over the last four decades, it has documented every stage of air travel, from the inauguration of Concorde to the launch of the Airbus A380. Its on-trend content has seen prestigious cover stars including Sir Paul McCartney, Tracey Emin, Idris Elba and Phoebe Waller-Bridge, and it was voted one of the most important magazines of the 20th century by Campaign magazine.

Today, High Life is a multiplatform offering, delivering trusted travel inspiration to readers wherever they are – at the airport, on a plane or at home. In addition to special limited-edition print runs, bahighlife.com has become a monthly digital destination for travel news, guides, opinion and inspiration – helping to connect readers with the places they love and inspiring new adventures.

In spring 2025, bahighlife.com amalgamated with the award-winning digital loyalty magazine The Club (theclub.ba.com) to promote the benefits of The British Airways Club to a wider audience. Now housed in the ‘Club Insider’ section, this content appeals to frequent flyers who want the inside track on travelling, aviation, airports and collecting and spending Avios.

While this content will no longer live on its own site, it will continue to be promoted via email to Club Members every month. Sign up to receive it by joining the British Airways Club here.

OUR CONTRIBUTORS

High Life’s contributors have always been the brightest and best, including Jon Snow, Vivienne Westwood, David Bailey, Benedict Cumberbatch, Tracey Emin and John Simpson. Online, we’re providing a platform for an even greater variety of diverse writers from around the globe.

CONTACT US

Editorial
To contact the editorial team, email high.life@cedarcom.co.uk 

Advertising
For advertising enquiries, contact sales@bamedia.co.uk