British Airways' new amenity kits make an entrance
Flying in our Club World cabin out of London Gatwick soon? You'll be able to experience our new, limited-edition amenity kits. But with four designs for you to collect, which of them will land on your seat?
19/11/2025
Words: Hannah Ralph
One brand-new amenity kit, four original British designs
Before we dig into the contents, let’s judge a bag by its brilliantly original cover art, shall we? In a celebration of homegrown talent, our new amenity kits come in four fabulous prints designed by a quartet of British artists. There’s Amelia Coward’s signatures stripes, Kit Boyd’s dreamlike treescapes, a typographic mural from Naomi Edmondson and a bold, abstract design by Charlotte Roseberry. If you’re not familiar with these trailblazing talents yet, you soon will be.
It’s a British Original
Launched in London as an online platform showcasing the best emerging artists from around the world, Rise Art has grown into one of the UK's best-known champions of artistic talent from Britain and beyond. Online and off, they shine a light on the most dynamic and culturally significant artists of our time, collaborating directly with a curated roster of outstanding practitioners worldwide.
Luxe British wellness awaits within
If the artist’s talent weren’t enough, our amenity kits introduce another star: anatomē, affectionately known as London’s modern apothecary, which equips the urban cosmopolitan with botanical remedies crafted to restore balance. Within its considered collection are exquisite sleep oils, perfumes, pillow sprays, tonics, balms, moisturisers, and more – each designed to transform everyday rituals into restorative moments.
Brendan Murdock at the anatomē store in London’s Chiltern Street
Founded by Brendan Murdock, anatomē reimagines the classic pharmacy for contemporary living. With a background in wellbeing and a passion for botanical formulations, Murdock has created a collection that is as functional as it is beautiful. Anchored in scent and guided by the expertise of aromachologists and specialists, each formulation is crafted with thoughtful precision to nurture both body and mind.
Our kit features anatomē’s moisturiser and multi balm, both formulated for deep hydration and everyday use. The multi balm combines botanical extracts, shea butter, rosemary oil, and vitamin E to nourish the skin, while the moisturiser blends essential oils, frankincense, and natural argan oil to leave skin supple and hydrated.
All the classics are covered
Alongside anatomē’s marvels-in-miniature, the kits also include all your frequent flyer favourites, namely ear plugs, a dental kit, eye mask and socks. In short, the whole pampering package is designed to make your lives in the air – and after – a little easier, to help you to sleep better on board and have you arriving at your destination feeling fresh as a daisy. Think of it as your ultimate feelgood wingman.
Our amenity kits have come a long way
Our new kits are made using materials that have been selected for their lower environmental impact – supporting our BA Better World programme. They feature socks made from 100% recycled polyester and cosmetics from anatomē, packaged in recyclable aluminium containers. To support responsible disposal, customers can return empty anatomē products to any anatomē store for recycling, and we’re exploring additional recycling points to make onboard recycling even easier. These updates are expected to help avoid around 26.5 tonnes of single-use virgin plastic waste annually. These enhancements build on previous changes, such as the switch to bamboo toothbrushes, paper-wrapped earplugs and dental kit, which have already helped cut around 25 tonnes of single-use plastic from our onboard operations each year.
Naomi Edmondson’s murals bring a little levity to difficult days
Meet the artist: Naomi Edmondson
British painter Naomi Edmondson, who lives and works in Brighton, is best known for her ongoing project Survival Techniques, which sees her paint large-scale typographic murals promoting hope, optimism and connection. What began as a list jotted down in a notebook to help Naomi during a period of feeling low became a bigger collection of coping strategies from friends and family. After studying Graphic & Media Design at University of the Arts London, Edmondson decided that the street – a democratic, open and accessible space – was the best canvas for her work. The amenity kit features two murals, one on either side. “Face the Sun, painted in Dalston, is a reminder to turn your face to the sun and enjoy its warmth,” she explains. “You Can Rest, painted in Deptford, is to remember to slow down and pause.” Quite fitting when you’re jetting off.
Charlotte Roseberry’s meticulous abstracts are built around a number of recurring motifs
Meet the artist: Charlotte Roseberry
Born in Sunderland, Charlotte Roseberry studied painting at Edinburgh College of Art before moving to West Linton, a small village in the Scottish Borders, where she lives with her two children. Her abstractions are reflections of what she describes as her “internal landscape”. “I draw on my own internal landscape to develop a visual language that considers the psychic nuances of my inner world,” she says. Her graphic style features flat, expansive space, bold colours, clean lines and portals to suggest a sense of peering in. “I am drawn to the act of observation; many of my paintings place their subjects or ‘views’ within a frame, emphasising a sense of looking in from the outside,” she says. Roseberry has exhibited at The Royal Scottish Academy’s Annual Exhibition, Kirkcudbright Galleries and The Biscuit Factory (to name just a few) and has won multiple awards.
Amelia Coward combines soft, hand-painted ombres of colour with laser-sharp cut lines
Meet the artist: Amelia Coward
Kent-based British artist Amelia Coward is internationally recognised for her bold explorations of colour and form, shaped by training at Central Saint Martins and the Royal College of Art. Grounded in Josef Albers’ colour theory and influenced by her textile background, Coward creates works that transform stripes and dots into rhythmic studies of balance, movement and emotion. Each piece involves a painstaking process of painting, pressing and laser-cutting fine birch wood before colours are reassembled into luminous compositions. For British Airways, her vivid stripes echo flight paths and shifting horizons, a celebration of journeys where mathematical precision meets the flow of travelling through colour.
Kit Boyd’s poetic linocut prints reflect how the landscape dwarfs the human figure
Meet the artist: Kit Boyd
Kit Boyd’s intricate hand-carved linocuts reflect the British landscape, following in the footsteps of 19th- and 20th-century Romantic artists, rendering graphic reimaginings of city parks and countryside scenes. At the heart of the Londoner’s work is an interest in what he calls the “spirit of place”. For the amenity bag design, this was One Tree Hill in Greenwich Park. “The figure acts as a projection of the viewer as a moment of escapism from technology and the busyness of modern life,” he explains. “I’m reflecting on the digital age as Romantic artist Samuel Palmer once grappled with the Industrial Revolution.” He has recently completed commissions for the Victoria & Albert Museum and Penguin Random House, and is a member of the Royal Society of Painter Printmakers.
The journey has already begun
Club World customers flying long haul out of London Gatwick will be offered our new range of limited edition amenity kits, designed to bring some premium pampering to your journey.
