Jump to main content
British Airways logoHigh Life logoHigh Life logo

It’s beginning to look a lot like Christmas

High Life meets the festive wizards behind the museum-worthy displays in London’s world-famous shopfronts, from a dazzling Dior takeover at Harrods to a snowy dreamworld at Jo Malone


Every winter, the streets of central London are rescued from the drab grey drizzle with a dash of Christmas magic. And the dazzling window displays at some of London’s best-loved stores are central to the festive atmosphere. Adorned with twinkling lights and firs laden with baubles, these windows showcase enviable artistry, craftsmanship and creative flair.

Far from just casting a warm glow over the chilly streets outside, a shop’s Christmas dressing is often the pinnacle of its year. The theme can be witty, playful or extravagant, but it will never be repetitive. Each time, it’s a challenge for the design team to reinterpret the festive season and show off the store in a brand-new light – one that will captivate imaginations and draw in visitors. And the process starts a lot earlier than you might think.

We speak to the people behind five of London’s most iconic retailers to learn how they are bringing the Christmas spirit to life this season.

Jo Malone London is dreaming of a white Christmas (Matt Richardson). Opening image: Regent Street lights (Gallery Stock)

Selfridges hasn’t forgotten the Brussels sprouts (Andrew Meredith)

Harrods and Dior make a gingerbread house (Adrien Dirand)

Nobody knows the UK like British Airways. The airline operates flights from London to all four nations and their islands, including Manchester, Edinburgh, Belfast and Jersey

Discover more at ba.com